VP of Marketing
An established marketing professional, with more than 6 years of experience in luxury real estate marketing, Alicia brings a track record of proven results. Knowledgeable and highly innovative, she is well versed in the neighborhoods and communities that compose Orange County’s balance of beauty and comfort. As the VP of Marketing for Echelberger Group, Alicia’s attentiveness to Orange County’s local cultures, coupled with an appreciation for its unique histories, render her able to expertly market the locale’s homes with an authentic voice. Alicia is an integral part of each client’s journey, from listing the home to targeting the needs of the right buyer.
In addition, Alicia brings over 10 years of comprehensive experience in marketing, technology, and understanding consumer needs. Having garnered strong relationships with top performing real estate agents in Orange County, as well as successfully mentoring, growing, and managing an award-winning in-house ad agency production team — consisting of marketing/advertising coordinators, copy editors, production artists, and graphic designers — Alicia’s talents and innate understanding of the business make her the ideal match for San Clemente’s #1 real estate team, and allowed for a natural transition as the team’s Director of Marketing. With Echelberger Group, at Pacific Sotheby’s International Realty, she has found a home for her unique skill set and creativity that will best serve her neighbors within Southern Orange County. Together, Alicia and Echelberger Group deliver on a promise of the most rewarding experience imaginable for their clients.